Provena Health receives grant for breast cancer awareness
Provena Health was recently awarded a grant from Governor Rod Blagojevich’s Ticket for the Cure lottery program to launch a campaign to raise breast cancer awareness. A recent study published by the Kaiser Family Foundation reported that mammography rates for women ages 40-64 dropped from 73 percent to 59 percent between 2001 and 2004. Provena’s campaign hopes to impact these numbers by sharing messages from breast cancer survivors about breast health with all women, focusing on under-served, at-risk women.
The Provena hospitals will replicate a successful marketing campaign launched by Provena United Samaritans Medical Center in Danville last spring. Stop Breast Cancer for Life reached out to the women of Vermillion County, focusing on low-income, under-insured and minority women. Since the campaign’s start, the number of mammograms performed at Provena United Samaritans Medical Center has tripled, in great part due to the compelling testimonies of local breast cancer survivors featured in the ad campaign.
With the Ticket for the Cure grant, Provena will use the $80,000 grant to continue the campaign in Danville and expand the campaign to its other five hospitals in Urbana, Kankakee, Joliet, Aurora and Elgin. Ads will feature local beast cancer survivors from all races, ethnic groups and economic backgrounds, sharing their stories to show that breast cancer can affect anyone. These ads would encourage local women to seek regular clinical breast exams and/or mammograms.
Launched in January 2006, Ticket for the Cure is the nation’s first lottery ticket dedicated to helping fund breast cancer early detection, education, research and patient services throughout the state. “Purchasing a Ticket for the Cure is the perfect way to have fun and join the fight against breast cancer at the same time,” said Illinois Lottery Superintendent Carolyn Adams. “We’re encouraging everyone over the age of 18 to continue to support this important cause.”